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Meet Emilio the Penguin

The team at 3Ci all come from broadcast television backgrounds and we produce a host of freelance content for broadcasters across the UK including Sky, ITV1, BBC1 and Channel 4.

As part of their Christmas campaign last year telecom service provider Sure commissioned us to produce a suite of animated television commercials for play out on ITV1 and online on ITV Player.

Sure wanted us to create a look and feel that engaged with their target audience so we developed a loveable animated penguin (called Emilio!) who skates through a scandinavian cardboard forest to discover the latest Christmas offers.

The campaign was a huge success across the ITV platforms as well as specially edited versions of the commercial distributed in cinemas, in taxis and even on vending machines!

©3C International 2015