Benchmark Minerals is the source for intelligence on critical minerals and metals, disruptive technology and emerging markets.
Launched in 2015 the company’s founder Simon Moores recognised the need to embrace every aspect of Social Media including using video on the business’ homepage.
“As a start-up business, we had to launch a number of new publishing products into a global but niche market.
No matter how many web pages made, tweets or emails sent, or brochures we printed, it was difficult to communicate the different product streams effectively.
3C International’s video solved all our problems in a 1 minute video and, most importantly, worked to our budget.
We found that customers would much rather view a really well made short video than read a 4 page brochure or marketing email. And they could do so with ease from a smart phone or PC.