3C International Launches 3Ci Sport Limited January 4, 2018

A new international sports content company has been set up in Jersey to service a growing need for engaging video content across a range of sports’ governing bodies.

3Ci Sport is the new sister company to 3C International Limited (3Ci) – fully owned and managed by TV professionals Phil Bouchard and Tom Killick – with the sole purpose of servicing sport industry clients separately from an existing corporate client base.

In 2016 3Ci was selected by the International Cricket Council (ICC) to provide online video coverage at World Cricket League tournaments in Jersey and Los Angeles. 3Ci’s relationship with the  world’s governing body for cricket grew into contracts with ICC Europe and ICC Americas. New projects included production at international cricket events in Holland, Scotland, Johannesburg, Uganda, Toronto, Houston, Miami, Indianapolis, Dallas and Chicago. Other work included filming at the recent Women’s Cricket World cup Qualifier in Bangkok and working closely with USA Cricket on tour in the UAE and Oman.

USA Cricket and Cricket Canada have both benefited from 3Ci’s production prowess and the volume of overall work involving cricket globally has necessitated the creation of 3Ci Sport.

3Ci Sport’s Business Director Phil Bouchard said, “Video content is the most dynamic and engaging way to connect with sports fans and 3Ci Sport will focus on producing material for our client’s social media channels where much of the content is consumed and where the conversation with fans can be driven. 3Ci Sport is a natural evolution for the 3Ci team, we remain committed to our corporate clients under 3C International and will recruit accordingly to service our sporting contracts under 3Ci Sport.”

3Ci co-founder and Creative Director Tom Killick said, “By being embedded closely with the players and staff at USA Cricket we are able to deliver high-quality content bursting with brand values. We’ve created a massive library of material and evolved with USA Cricket in a new brand roll out which included us animating their new logo and producing other TV graphic assets. It’s an exciting time as we seek to grow the level of work with USA Cricket and the ICC globally as well as introduce new sports into the mix.”

3Ci’s corporate clients with an involvement in sport will see those elements of production transferred over and handled by 3Ci Sport. The official videos for the Standard Chartered Jersey Marathon, Accuro Jersey Triathlon, Round Island Challenge and Durrell Challenge will be produced by 3Ci Sport alongside two White Collar Boxing events, Live Channel Islands Surfing and sponsors’ content at the Isle of Man TT Races.


Phil is one of the founding directors of 3C International. He is an experienced media professional and has worked in multiple aspects of Television & Radio broadcasting as well as providing corporate and commercial communications for Marketing & Communications professionals.

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