Fairway Group Brand Animation

What do you say when asked to bring an origami Koi to life? “YES!” …of course!

Fairway Group had just been through a rebrand with their design agency and we were supplied with flat images of their new visuals.

At first glance we thought the Koi, the turtle, the crane and the boat were 3D models but it turns out the clever agency people had actually made and photographed these paper models with print and digital channels in mind.

Our motion graphics guy scratched his head for a bit and came up with the answer! By taking elements of various test images and stitching them together with the chosen shot, adding character rigging, camera moves and a certain amount of frame blending we were able to breath life into these inanimate critters.

The end result is a natural flowing journey through Fairway Group’s business sectors that imparts key marketing messages in an engaging short motion graphic film that we at 3Ci are all very proud of!

Jersey Zoo – Visitor Centre

3C International has been a long term production partner with the Durrell Wildlife Conservation Trust and Jersey Zoo.

Following a re-brand we were approached to refresh the Visitor Centre welcome video including some fun animated animals.

Our motion graphics guy set about breathing life into the new animal icons which now inform and hopefully entertain visitors as they check in at Jersey Zoo.

CPA Global – Microsoft Testimonial

CPA Global come to 3Ci when they want their customer stories captured and told in a creative and engaging online video format.

In this example the 3Ci team travelled to Seattle, Washington to catch up with the Microsoft IP and Trademark leadership team.

Microsoft manage 24,000 active trademarks and patents. Filming at the Microsoft campus was an amazing experience and the resulting film tells a great story on behalf of CPA Global.

USA Cricket – Logo Animation

USA Cricket Logo

3Ci have been working with USA Cricket to produce video and graphics content for their newly launched brand.

As part of the rejuvenation of cricket in the USA, 3Ci has been heavily involved in filming and editing player features, match content and training camps.

In addition, our in-house motion graphics team – headed by Peter Taylor-Fitch – was commissioned to bring the new brand mark to life and create other on screen graphic elements.

Meet Emilio the Penguin

The team at 3Ci all come from broadcast television backgrounds and we produce a host of freelance content for broadcasters across the UK including Sky, ITV1, BBC1 and Channel 4.

As part of their Christmas campaign last year telecom service provider Sure commissioned us to produce a suite of animated television commercials for play out on ITV1 and online on ITV Player.

Sure wanted us to create a look and feel that engaged with their target audience so we developed a loveable animated penguin (called Emilio!) who skates through a scandinavian cardboard forest to discover the latest Christmas offers.

The campaign was a huge success across the ITV platforms as well as specially edited versions of the commercial distributed in cinemas, in taxis and even on vending machines!

Benchmark Minerals

Benchmark Minerals is the source for intelligence on critical minerals and metals, disruptive technology and emerging markets.

Launched in 2015 the company’s founder Simon Moores recognised the need to embrace every aspect of Social Media including using video on the business’ homepage.

“As a start-up business, we had to launch a number of new publishing products into a global but niche market. 

No matter how many web pages made, tweets or emails sent, or brochures we printed, it was difficult to communicate the different product streams effectively. 

3C International’s video solved all our problems in a 1 minute video and, most importantly, worked to our budget. 

We found that customers would much rather view a really well made short video than read a 4 page brochure or marketing email. And they could do so with ease from a smart phone or PC. 

Highly recommended.”